hampson creative
We're really about original and successful ideas...
History
In 1982, we acquired Manchester's
Indigo Studios via an MBO, and re-launched as
APS Manchester. Two very successful years later APS was sold
and Hampson Associates started.
With the advent of Independent Local Radio we had moved into
Commercial Production, both for Radio and later for TV,
providing the nearby Granada Television with production
packages. We wrote and produced on contract for ILR stations,
national advertisers, advertising agencies large and small, and
later for our own stations and projects.
The business grew through the 1980's with Video, Audio Visual and Conference production, later adding presentation and communication consultancy.
Satellite Radio Dedicated Broadcasting
Provided 24/7 services for ASDA Wal-Mart, Alldays, McColls,
Forbuoys, Martins,
Our concept of
Dedicated Broadcasting provides entertainment and promotional
information to staff and shoppers. We added flexible networks,
to better target promotional opportunities, and video displays.
ASDA Silly but true. Prince, the Talking Dog
was ours. He made records, appeared on TV, had character puppets
made. His favourite quote was 'Sausages' which spawned another
long lasting TV campaign. The late great Michael Jackson was so
impressed with the idea that he wanted him at his Encino ranch
as a companion for his pets Bubbles the Chimp and the Louie the
Llama
Recorded the seminal Buzzcocks EP 'Spiral
Scratch', part of the birth of Punk music. From the sublime to the ridiculous. Once upon
a time we produced things called novelty records. Apart
from Prince ( the talking dog not the squiggle), there was the
Aussie duo from 'Neighbours' and various hits with kids
choirs. We helped with 'The Sparrow' which made Number 11 and
the LS Lowry tribute 'Matchstalk
Men and Matchstalk Cats and Dogs' which topped the charts for three
weeks - and sold over 800,000 copies.
An early involvement in instore audio,
with ASDA Stores, laid the foundation for the development of
retail broadcasting in the UK. With the advent of satellite
broadcasting in Europe we bought spare audio channels from Sky
Sports and this led to the launch in the early 1990's of
ASDAfm, the UK's first satellite delivered retail radio
service, on Astra.
ASDAfm is one of Europe's most
listened to radio stations and is currently heard by over
20 MILLION people each week in the UK.
Concentrating solely on the technical and
creative development of broadcasting in the 1990's, the group added Hampson
Associates Broadcast, Hampson Media Sales, and Hampson Radio. Hampson was
acknowledged as the UK market leader in Dedicated Broadcasting.
All:sports, Topps Tiles, Costcutter and Granada Compass Group –
Motorway Services and Little Chef. (MOTO)
Created and implemented National Lottery Radio for Camelot
Group. Provided technical consultancy for Virgin Megastore Radio
and Radio 21 Moscow, Russia's first instore service
In 2001 the broadcast operation was sold, and became part of
BSkyB operating now as
part of KVH Media Group
The format is now used at over 50,000 UK sites
We were part of the team that created the
original 'ASDA Price' campaign, with the jingle and 'pocket tap'
- one of the longest lasting and most successful
advertising themes in the UK
Talking Dog
Punk
Click here for the full story
Novelty Records
Happy Days.